Will The Samsung Foldable Phone / Tablet Be The Final Nail In The Proprietary Life of Apple?
Apple has long been seen by some as the gold standard for personal technology. The multi-billion dollar giant generates plenty of buzz and anticipation every time a new product or service is announced, so naturally people were talking excitedly when rumors of Apple creating a folding screen surfaced. And if these (currently) unfounded rumors were true, there’s one product that should have Apple worried; the Samsung Galaxy Fold. Samsung first revealed the Fold on their website in late December and has since released an unveiling video that’s got the tech world chomping at the bit to get their hands on it. Goldman Sachs has astutely noted that Apple will have a serious uphill battle if they want to compete with Samsung on this venture. For one, Samsung supplies Apple with the screens for most of their high end phones (some of the lower tier offerings are manufactured elsewhere). When it comes to ultra-high-end phones and tablets, consumers want the original.
Goldman Sachs notes that Samsung’s patented OLED is the only technology capable of producing the folding touch screen, so the barrier of entry for this product type will be tough to breach. When the Galaxy Fold will be released in late April, Samsung will be in no hurry to license out their technology to potential competitors. This will no doubt delay Apple’s offering by at least several months. It’s safe to say that Samsung won’t be licensing this groundbreaking innovation until they have a strong foothold on the premium/luxury smartphone and tablet market, which would make it exceptionally difficult for Apple to capture their piece of the pie without investing a significant amount of time and resources.
Meanwhile, Samsung will tighten its grip on the foldable smart device market, making it exceptionally difficult for Apple to establish a niche, even among the staunchest Apple fans. While Apple products consistently offer impressive user interfaces, they’re not always the leaders in performance and capability. Apple’s fate in the foldable phone/tablet market is inescapably chained to Samsung. The company cannot hope to move forward in this sector without the cooperation of the organization that provides the tech. If you have to pick a horse in this race, Samsung’s the clear winner, at least for the foreseeable future of the folding smart device industry.
Update: Samsung is actually behind in bringing this technological breakthrough to market it would seem. Another company has already released it’s Royole FlexPai Folding Tablet. Critics have already blasted Royole for the issues that have unanimously been attributed to a rushed release. But don’t take our word for it, or the critics for that matter, watch the review below: